As is ironically shown above ,in front of a pile of so-called “famous brand” fake leather shoes and under a signboard of “honest dealer” stands a business man, asking an old man “what are looking for ” , with a reply from the old man---honesty/credibility .(with the old man replying that I am looking for honesty/credibility.) There has been a heated discussion about this kind of pictures in the newspaper. Simple as the picture is, it does demonstrate certain thought-provoking social phenomenon.

The picture tells us that the credibility remains to be an integral part in our society, especially in the commercial world.Nowadays, individuals, enterprises and organizations do attach due attention to this issue. By gaining credibility , people and organization can make money , take profits and even obtain wealth. With credibility and sincerity, not only can they accumulate wealth , bur will also establish their careers, fit into society and finally attain social status. Honesty can promote communication between people, rid of barriers between people and bridge gaps between people. what’s more, were there no credibility in our society, never could we survive the fierce competition in the age of globalization.

As a consequence, honesty is not something that we can afford to lose or leave it at large. It is imperative that corresponding regulations and mechanisms with the joint efforts of the media should be introduced and enforced to promote honesty. The awareness of honesty should be enhanced, which will lead us to make every effort to keep our promise and boycott fakes which are shown in the picture. Only in a reasonable, prosperous and healthy atmosphere can we hope to avoid the scene in the cartoon and witness the ideal scene in which people can enjoy their life to the uttermost.附加学术诚信的语料：

（Honesty is paramount not only in the commercial world but in other domains. In the academic world, for instance, the plagiarizing of others research results can have damaging effect, which makes it easier to dismiss all scientific pronouncements. when we learn that the distinguished professor assuring us of the safety of a particular product holds a consultancy with the company making it, we cannot be blamed for wondering whether his fee might conceivably cloud his professional judgment.

诚信不仅在商业领域中是重要的，而且在其他领域中也是重要的。在学术界，剽窃他人的成果可能会有毁灭性的后果。这会使人们不相信一切的科学论断。当我们得知一个著名的科学家在向我们保证一种商品的安全时，我们却得知他就是这家生厂商的顾问。那么我们就有理由去怀疑他所收的费用会不会影响他的判断呢。

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